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Superga

Nearly 100 years old Superga is an early 1900s Italian footwear brand that was established in Turin in 1911 and under the watchful eye of Walter Martiny began to produce vulcanised rubber sole canvas shoes and as such the classic Superga style was born. Cut lower around the ankle than usual shoes the 2750 style fits much better but also looks more elegant and classic in every situation. The timeless Superga 2750 heritage shoe has been a bestseller since day one, with the style proving both fashionable and ergonomic to both the male and female population of Italy alike. The ability to dress the shoe up with jeans, shorts of chinos has caught the imagination throughout its history, however is now appearing as a favourite in the UK twelve months of the year. The war stopped production of Superga plimsolls for a few years, and after the break the head people driving the Superga brand came back with a much bigger desire and added focus, they wanted to grow the brand and bring their own unique style of high quality footwear, especially canvas plimsolls, to Italy. The 2750 style soon carried the title as 'the people's shoe of Italy' and a growing range of technical sport shoes the city collection, country rubber rain and outerwear boots soon began to sell carrying the signature Superga logo on a small white tab on the outstep. In more recent times Guy Ritchie has been seen sporting the Superga shoes while it has also featured in FHM, GQ, Esquire, The Times Magazine, The Independent and many many more fantastic and popular publications.

Available in a large variety of colours you can now find wellies, linen shoes, classic sneakers, brogues, mid tops and deck shoes alongside the main design you can easily pick out some superb navy blue canvas pumps, or a classic white, grey or black pair and match them with pretty much any outfit you choose. For those who like to add a bit of colour to your life why not browse the blue, yellow, green, red and even pink canvas or leather Superga lace up plimsoles and start to show off the footwear brand that after conquering Italy will be looking to make Britain its second home. 2011 is also the centennial year for Superga shoes, so expect to see some big news, big publicity and big showing of these amazing shoes, especially at authorised stockists where exclusive shoe designs, competitions and collections will be live online soon, keep watching!