Established in 1911 in Turin, Italy Superga began by designing and manufacturing a range of canvas plimsolls that would one day sweep the entirity of Italy as well as conquer Europe and in particular the UK. Fast forward one hundred years and the brand is on the verge of making it big in Britain with the soon to be named 'male face of the shoes' expected to increase publicity in a big way and, like Alexa Chung has for the ladies, bring the brand to the forefront of fashion advertising and the press, highlighting the quality of the Superga brand and the footwear that it designs and sells. Without a doubt Superga is a luxury footwear brand, with their range of plimsolls being so much more comfortable and of higher quality than its many rivals in the current fashion footwear market. Canvas uppers, laced fronts, vulcanised rubber soles, low cut ankles and the Superga logo tab on the outstep are key to the brands success and their signature style, the classic Superga 2750 heritage shoe has a distinct timeless feel to it, with the stats backing this up that the style is consistently the best seller throughout the 100 years of the brands existence. With this year being Superga's centennial year there is undoubtedly going to be some amazing things happening towards the end of 2011, with many more famous faces wearing the shoes, adding to list that already includes director Guy Ritchie. Why not check out the full range now, with a massive variety of colours varying from white, grey and black to more unusual colours such as navy, pink, blue, orange and green. Materials and styles also vary with mid tops, shoes, leather uppers, fleece linings and gum soles all available at some point in the collection, Superga is going to be the next big footwear brand, so grab your pair today!