Firetrap t shirts are possibly the largest part of any Firetrap clothing collection all year round. Such is the popularity of the t shirts that include v neck, crew neck and polo shirt collar that most UK Firetrap retailers, such as Mainline Menswear, stock a massive online range of the brightly coloured, large branded t shirts that also carry eye catching chest and back designs. Firetrap began in 1993 when pop music, lads mags and terrace fashions were at their peak, and alongside the premium denim ranges began to build a fantastic relationship for their quality and design within the fashion world. UK and European domination followed in the next sixteen years or so before a monumental change in the way Firetrap clothing was branded, designed and perceived in the public eye. 2009 saw the birth of 'Londonism' a style influenced by youth cultures within modern industry and utilities with a rock and roll attitude. This led to a major revamp of the stores, advertising campaigns but also the product that Firetrap were selling. This change has seen a major boost in sales in the past couple of years but also seen Firetrap move to within the top 10 mens streetwear and casual brands and receive major recognition for their denim collections. By 2012 Firetrap expect global domination for a British brand started in London.