Written by: Andy Hoyle | April 13, 2011.
Established in 1981 Stone Island clothing was designed with functionality and fashion in mind, a perfect mix for the ever demanding Italian designer clothing market. Add a bit of football to the mix and you have the brand migrating into the UK in the 80s with the football fans at the top British clubs wanting to be seen on the terraces wearing the latest Stone Island jumper or jacket that carried the instantly identifiable compass logo on the left sleeve. Fast forward over twenty five years and the brand is still desirable at the football but thanks to an overhaul of the then ‘Stone Island Denims’ brand there is now one collection that carried a superb range of clothing and jeans that have caught the imagination of the general public.
10 years ago Stone Island clothing
was untouchable for the everyday man whether it was price or the attached stigma the brand was bought by the people who could carry it off, now with jeans that are priced at just over £100 and a range of bright and colourful t shirts that start at around £60 Stone Island is again becoming a fashion brand that men around the UK and Europe are beginning to wear with pride again. The quality is still the same, and if you’re looking for a high end piece of Italian fashion you can still easily spend two to three hundred on a jumper and up to five hundred on a jacket, that is if it isn’t a limited edition piece that can easily range up to the one thousand pound mark. Bright colours and classic Stone Island designs are working for the brand right now, with their clothing and jeans selling more than it has over the past few years things are really looking up for the Massimo Osti designed and inspired designer menswear brand.
Another Massimo Osti brand or more the ‘original’ Osti brand was established in 1975 under the name Chester Perry, which soon became CP Company and carried the philosophy of ‘Function and Use’ similar to the then yet to be launched Stone Island range. CP Company clothes
began with a much bigger focus on their philosophy and product than their branding, something that has led CP Company fans to love the designer label, while others won’t pay for something that doesn’t carry an obvious name or distinguishing feature. This season has changed a little and there is something for everyone with the clothing purists still able to buy quality product with little to no branding, while clothing fans who prefer to be seen wearing the latest or biggest names can now choose from a variety of C P Company t shirts and jumpers that carry the brand and typical ‘fisherman’ design.
Both brands are available at Mainline Menswear for spring summer 2011 and are set to be big for the summer season with the smart casual clothing set to be seen around and about the bars and streets of the UK and Europe. If you have always looked up to Stone Island or CP Company as a quality Italian clothing brand then now is the time to get involved with the brand and sport the latest Stone Island jeans, with the darker washes in particular proving to be really popular.