Brand Focus – Aquascutum

Written by Kimberley | 03/05/2013

Aquascutum at Mainline MenswearAquascutum is possibly one of the oldest brands currently available on Mainline Menswear. Founded in 1851 by tailor John Emary the brand soon became famous for its waterproof wool – hence the name Aquascutum, latin for ‘watershield’. Owing to the length of time that this popular British brand has been in existence there have been some amazing landmarks in its history such as providing waterproof trench coats for both world wars, being granted a Royal Warrant after King Edward VII ordered an Aquascutum coat in Prince of Wales check, supplying clothing and coats for various famous names including three Princes of Wales, Prince Rainier of Monaco, Sir Winston Churchill, Humphrey Bogart and Michael Caine, even dressing Barroness Thatcher in their womenswear and Sir John Major during the 80s and 90s.

Aquascutum stayed family owned until 1990 and since then it has changed hands with three different management companies and is currently owned by a Chinese fashion retailer after slipping into administration last year. The brand is famous for its high quality clothing and beautifully tailored items such as the reversible Harrington jacket that we have in stock this season. Each piece carries their signature check somewhere with it ranging from an all over design on the shirts to thin strips in the collar or neck line on the Aquascutum t shirts.

Prices currently vary from £65 right through to £300 depending on what you’re looking for, but the small range at Mainline Menswear currently carries a bit of everything from simple and basic crew neck t shirts to smart long and short sleeve polo shirts, tailored long and short sleeve shirts, jeans and a Harrington jacket. So if you’re looking for something a little smarter this year with a very lengthy British heritage then Aquascutum London could well be the brand for you. Perfect for wearing with a pair of smart jeans or chinos, shoes and a blazer or trench coat this summer, Aquascutum should be on your shopping list at Mainline Menswear.

Aquascutum Reversible Jacket at Mainline MenswearAquascutum Woven Pocket T Shirt at Mainline MenswearAquascutum Button Club Shirt at Mainline Menswear at Mainline MenswearAquascutum Woven Denim Jeans at Mainline Menswear

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