British Luxury Fashion Brand: Aquascutum
A British brand for a British gent
According to the Free Online Dictionary, the definition of a gent is; ‘A well-mannered and considerate man with high standards of proper behaviour” Aquascutum embody this definition in their clothes, ensuring the styles they produce are representative of high class and English culture.
Founded in 1851, this historic brand was born in a high quality menswear shop down Regent Street was established and opened by entrepreneur and skilled tailor John Emary.
When it comes to pure British heritage and luxury then Aquascutum is hard to beat. King Edward VII, was in fact Aquascutum’s first royal client ordering a coat and this was the beginning of a long and still current relationship the royal family have with Aquascutum.
Aimed at the British gent, Aquascutum has an incredible reputation and has supplied a vast range of clientèle such as political leaders like Winston Churchill and famous actors such as Humphrey Bogart and Michael Caine.
As we are celebrating everything British, we thought it only right to pay homage to this incredible brand. At Mainline Menswear we have a number of favourite pieces and we have picked out our top choices this season.
We love the new beanie hats this season, Aquascutum give a modern hat a vintage, British twist.
What do you define as a gent?
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