Heritage brand Fred Perry has teamed up with renowned cyclist Sir Bradley Wiggins once more to bring us the latest instalment of an extremely successful collaboration.
The AW release arrives just in time for the new season at Mainline Menswear and the project between two of Great Britain’s most successful sportsmen could serve as a morale booster to fans who had to endure a summer of disappointment.
The Bradley Wiggins Collection is now remarkably in its 6th season and continues to grow in stature as a mod style collection, therefore it comes as no surprise that this retro inspired collection has gained its own cult following.
Sir Bradley Wiggins became a Great British treasure by winning the 2012 Tour de France plus numerous Olympic gold medals during his career. Him and his sideburns have a strong case for being the biggest success story in the past decade for British sport and his profile continues to attract intrigue in the world of fashion too.
Allegedly involved with every step of the design process, Bradley continues his partnership with the brand primarily because of his innate love of 60’s style. “Embodying the spirit of originality” the new collection offers a number of reworked favourites alongside new designs in vintage colouring and patterns.
References to his sport of cycling are still visible throughout the line with slim cut turtle knits and retro track jackets both featuring, other items too have the feel of a cycling jersey and according to the brand- “every detail has been considered for the story it tells”.
The new track jacket perhaps features its yellow lining in homage to his 2012 Tour de France win.
Arguably the key product the new collection is a design which Bradley himself was inspired by and a classic Fred Perry silhouette. The track cycling top has been introduced for this first time and its distinctive appearance has been altered to fit a longer body with narrow arms to give it a lean athletic profile. Made from a cotton and nylon blend, it creates a look which could be either smart or sporty. It features a rear back pocket- which is a clear tribute to a traditional cycling jersey- and is finished with the collab’s trademark champion tipping on the cuff.
The popularity of the Wiggins collection has helped it grow from one product in three different colours to a full selection, now featuring enough to dress head to toe in the collaborative gear.
Its release perfectly coincided with the champion cyclist’s participation in the Glasgow Commonwealth Games and the bike-ready collection comes as a much more laid back and casual style than the usual brand style, in line with his quirky personality.
Get the look – With Bradley being the big name that he is these days and exuding such a strong personal style too, it is understandable that many people want to imitate his look.
“Champion Tipped Bradley Shirt” is a new unique hybrid design floating between sportswear and casual wear.
Fred Perry has been well publicised in recent years for its strong and adventurous collaborations and many of these focus on their rich British heritage.