Stone Island have released a video this week to showcase their new outerwear for the season, particularly the technically advanced NEO Lux range which features the brand new Ice Series brick red jacket. The Italian brand’s video look book gives a closer look at all of their AW14 releases. Pulsating music and sharp lighting reflect the label’s exciting nature and continuous effort to improve the technical aspects of their garments.
Check the latest collection out at Mainline Menswear as Stone Island show they are once again the experts of mastering the fine line between beauty and function. (Below: The Neo Flux campaign video)
Stone Island have made it their own little trademark to release captivating preview videos of this nature, all of which help fans and a general wider audience realise the innovative methods behind making their prestigious garments.
As the video introduces some of the key pieces for AW14, the 60 second clip focuses on the advanced materials used in the latest line; below you can see the latest Stone Island designs at Mainline Menswear this autumn, which includes perhaps the most noticeable design of all, the red Ice jacket.
Set up by Massimo Osti in 1982 as a supplement to his other prominent brand C.P Company, Stone Island have carved out their own personality by reinterpreting classic silhouettes and experimenting with fabric and dyeing techniques. This year you will find the iconic smart/casual Overshirt in revised colouring, a re-imagined Soft Shell jacket as well as the Mussola Gommata which is a functional wind-proof style coat with excellent style and practicality credentials. Elsewhere in the line you can wrap up warm in the colder months with the Dyed Down jacket which is a puffer style and will go with the majority of casual ensembles thanks to its tidy navy coloured finish.
Below: View and click on the pictures to see the latest Stone Island outerwear designs at Mainline Menswear.
-Water and wind resistant
-Thermochromatic coating- changes in the temperature
-Warm fleece lining
-Luxorious feather filling