Former British Sports Personality of the Year and a multiple race winning road bike sprinter, Cavendish is one of the most marketable figures in The UK and is signed to a number of endorsements with brands like Jaguar and Nike.
The model itself possesses the most outstanding technological features on the market, the crème de la crème of the premium sunglasses world. An interchangeable lens is the key component of this frame, one in a Jade Iridium and another in a photochromic rose lens which adapts to changing light. The Switchlock Technology allows the wearer to quickly change the tint in the heat of a race or exercise whilst the unobtainium ear socks increase grip in response to perspiration.
Some other key features of the Signature Series Radarlock include:
-Durable, lightweight frame with hours-on-end comfort.
-Interchangeable nose pads for a secure and comfortable fit.
-Cooling design from multiple venting in lens and frame.
-100% UV protection.
-Iridium lens reduces glare.
-Signature Oakley lens curvature for side protection against sun, wind and physical obstructions.
Mark Cavendish, originally from the Isle of Man, is a leading road cyclist for the Omega Pharma Quick-Step team. Nicknamed the Manx Missile, Cavendish is often described as the fastest man in the world on two wheels, and one of the most exciting men in the sport.
A former team mate of famous compatriot Bradley Wiggins at Team Sky, Cavendish has achieved an equal share of his fame for his impressive CV which now boasts 25 Tour de France stage wins, a gold medal at the Commonwealth Games and an MBE for services to cycling.
He is recognized as a strong, fiery personality by those within the sport and his fierce commitment is epitomised by his desire to win further accolades at the next Olympic Games in Rio de Janeiro, Brazil.
Recognized as one of the foremost brands in performance technology and fashion, the symbolic Oakley O-logo represents a commitment to excellence which runs parallel with Cav’s constant quest for better performance.
Cycling has become a global platform for sponsors such as Oakley due to media attention races like the Tour de France command as well as the prominence of star competitors. Factors such as these have pushed the sport through new boundaries, pouring money into sport and improving the rider’s performance technologies.
The Radarlock frame comes in four different colour impressions with a collectable set including a microclear storage bag, a custom Cavendish cycling cap and an Oakley Soft Vault case, evidence of the attention to detail which has made them market leaders for both fashion and sport consumers.