New: Nike Air Huarache
The Nike Air Huarache design is another of those timeless Nike collections that we have Tinker Hatfield to thank for. Tinker Hatfield is the designer of many of Nikes most popular and innovative shoe designs. The trainer first landed in 1991 originally called the Nike Air Huarache, this was one of the earliest examples of Nike creating a sneaker that was striped to the bare essentials.
This stripping manifested in the branding used – Tinker and fellow designers scaled back the swoosh coverage to create something that could be based on its technology. During one point of production that technology was in danger of not making it to retail, it is thought that Nike were weary of bringing the model to market. A test run at NYC marathon in the early 90s sold out and had runner shouting for the model this is when it was given the green light for production. From that point Tinker loved the neoprene fit and quickly borrowed it for his creation and it couldn’t be stopped. The Nike Air Huarache made its debut in 1991 and rapidly jumped out of the running category. Jerry Seinfeld wore them on TV, Michael Johnson showed them off on commercials and from there a legacy was born.
The model that started it all was stripped back completely, the lightweight runner originally weighed 9.5 ounces. This technology innovated Nikes branding, the technology included a mix of lycra and neoprene fabrics this was set to change the course of Nikes history forever.
After 1991 the Nike Huarache has been developed to fit a number of different categories. In 2004 technology developed the trainer to be used in the basketball category. Eric Aar designed the Nike Air Zoom Huarache it is considered by many to be one of the best basketball sneaker of all time.
These Nike Air Huarache in white feature full lace fastening with white panelled synthetic leather and woven mesh uppers. They have a pure platinum neoprene sock liner with an integral tongue which features a rubberised Nike Air Huarache logo patch in white and pure platinum. The signature Nike Swoosh logo is embroidered on the outstep of the toe in white and on the reverse of the heel in white.
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