Nike Air Max Day
Today marks the 27th anniversary since Nike’s treasured Air Max silhouette was created and to celebrate “Nike Air Max Day” they have designed a special edition of trainers called Nike Air Max Zero “The One Before the One”.
“Nike Air Max Day” was coined last year by the American powerhouse in tribute to the revered trainer design which revolutionised running footwear before going on to inspire several generations of fashion subcultures with their style too.
The iconic series of Air-cushioned running shoes- designed by Nike’s notorious creative spirit Tinker Hatfield- debuted in 1987 and took the world of athletics by storm with ground-breaking technologies to improve performance, but like many of Nike’s most popular silhouettes, it is also their stunning good looks which has helped them leave a lasting legacy.
The latest retrospective pack honouring the Nike Air Max series delves deep into the archives to offer fans the chance to enjoy some of the design features that were originally mooted before the fondly remembered Air Max 1 was released.
At the time of release the Air Max’s design was seen as being extremely bold and outlandish, but perceptions towards it have changed over the years and it is now accepted to be a timeless and classic design. Over the years there have been hundreds of adaptations which fall under the Air Max umbrella and since the retro revival of late there has been even more original designs created for the Air Max Series. At Mainline Menswear you will find a healthy selection of the Air Max trainers, ideal purchases for anyone who wants to get into the spirit of Nike Air Max Day. Here are some of the key styles this season:
The very first Nike shoe to appear with the visible bubble in its heel and 28 years on it has been re-imagined in a series of new colourways and a modernised fashion-forward new aesthetic. The design itself was inspired by the Pomipidou building in Paris. Air Max 1 remains as one of Nike’s most popular lifestyle shoes.
In 1990 Nike unveiled their third instalment of this revered silhouette, one which is so well liked in Europe in particular. The 90 was much bulkier and featured more cushioning, it also featured one of their most memorable colorways to date. At Mainline Menswear it is featured in a variety of rare bold colours, also with a mid-top version too.
The Air max 93 is the most recently adapted silhouette from the Air Max family and it is one which typifies the 90s era of oversized, chunky and bold footwear. It cemented its place as one of the key designs in the series by being the first model to utilize a full Air Max bubble across the entire heel.
Released in 1989 as the Air Max II, the Air Max Light is a running shoe, a successor to the Air Max. It weighed less than the original, achieved by replacing the forefoot polyurethane midsole with one made of EVA foam. Re-released in 2007, the Nike has continued to release additional colorways.
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