July always marks the start of the influx of new brands at Mainline Menswear, and this July we have a huge introduction to make – Armani Exchange has arrived! Adding to the existing Armani collections on the site, we expect Armani Exchange to beautifully complement Armani Jeans, Emporio Armani and EA7. Read more below to find out about the history behind Armani Exchange, and get a sneak peek at the trends behind the latest brand.
In 1991, Giorgio Armani introduced a new brand to the Armani family: Armani Exchange. Inspired by the modern fashion trends he witnessed in his favourite cities (New York, Milan, and Tokyo to name but a few), Armani launched a brand which captured the essence of the new generation of fashion.
Armani Exchange was unexpected yet refreshing, capturing and embodying the energy and effortlessness of young people. Armani explicitly challenged the fashion norms by using a new, light hearted approach to style which actively encouraged the unselfconsciousness which defines youth.
The brand was born with a small collection of unbasic ‘basics’ that captured the sophistication of the new generation. However, as is expected, the collection has grown and evolved from a small collection of basics to an entire modern lifestyle wardrobe. In 2017, the brand continues to defines youthful spirit, encouraging clashing colours and materials for an effortless blend of street and polished styles.
Brand New to Mainline Menswear
Ranging from simple crew neck t shirts to tailored jackets to jogging bottoms, the Armani Exchange brand inspires the mixing and overlapping of contrasting styles. Blue, the defining colour of the Armani brand, becomes essential in the oversized logos and all-over prints when mixed with unexpected contrasting colours and tones. Parka jackets, sweatshirts, hoodies, and sleeveless tops all bring a fresh urban edge to the collection while bomber jackets and leather look biker jackets feature subtle cosmopolitan touches. With such a versatile range, the brand offers infinite combinations to boldly express your personality and create a style unique to you.
Armani Exchange continues to move forward, constantly evolving to capture the imagination and creativity of urban youth combined with Italian undertones for an intuitive approach to fashion. The collection was born with the innovative ideology of making fashion accessible and versatile and continues to create ‘clothing as utility’.
Shop the brand new collection of Armani Exchange at Mainline Menswear, click here.
Written by Rachel Glass