Introducing Champion

Written by Rebecca | 17/08/2017

As time goes (flies) by, fashion is becoming increasingly focused on combining comfort and style and if one brand knows how to combine the 2, it’s Champion.

Since 1919, Champion has been one of America’s most popular sportwear brands, inspiring athletes and sports enthusiasts alike on and off the field. Champion is just one brand that has seen massive growth in recent years, becoming men’s and women’s go-to sportwear providers.


The History of Champion

In 1919, the Feinbloom brothers established the company that would eventually become known as ‘Champion’.

They started out with a partnership with dressing Michigan University’s sports teams as they had noticed that Champion was passionate about sports apparel and manufactured high quality sweatshirts and sweatpants at an affordable price. From then on, Champion’s reputation started to spread as coaches from Michigan spoke with other schools and colleges throughout the US.

In the 1930s the company was renamed Champion Knitting Mills Inc. well known for sweatshirts, t-shirts and athletic socks – they became the go-to brand for college bookstores across America. By the mid-1930s, Champion clothing were adopted by the US Military Academy for use during training exercises and physical education classes.

Although Champion introduced the original hooded sweatshirt back in 1930s, it wasn’t until the early 1970s that it became extremely popular, marking the first steps of their transition from sportswear to street style.

Nearly 100 years on, Champion continues to be widely recognised as the pioneer of the sweatshirt.


Brand New to Mainline

Champion continues to make history with their fresh, exciting range of clothing. Combining their classic aesthetic and innovative design, Champion manage to keep producing some of the best modern streetwear clothing around – and we now stock an extensive range online at Mainline Menswear.

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