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Armani Exchange – SS18 Preview

Written by: Rebecca Shires | April 9, 2018.

Launched in 1991, Armani Exchange retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns.

The modern wardrobe as only Giorgio Armani could envision it, it embodies the youthful spirit of a new generation.

AX has rapidly become the brand’s global, accessible and youthful diffusion line, inspired by street culture and dance music.

Armani Exchange SS18

AX is constantly evolving to capture the imagination and creativity of urban youth, combined with Italian undertones for an intuitive approach to fashion.

This year sportswear is redefined with bold logos and pops of vivid colours alongside the brand’s signature black, white and military green.

A staple brand in your wardrobe this season, we run you through some of our stand out pieces for the SS18 collection recently available at Mainline Menswear.

Armani Exchange Full Zip Bomber Jacket Navy

Armani Exchange Crew Neck Logo Sweatshirt Grey

Armani Exchange Flip Flops Black

Shop the entire Armani Exchange SS18 collection online at Mainline Menswear, now!

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