G-Star Raw is a Dutch clothing company, founded by Jos van Tilburg in Amsterdam in 1989. From the beginning, they focused on denim clothing, and marketed to an original, urban scene. Originally, the company was known only as G-Star, but with the addition of raw denim to the brand in 1996, they extended their name.
The raw denim they produce is of the highest quality, ensuring your denim products can last for years despite the wear and tear of regular use. The company set out to do something totally original, and the raw wash which they achieved earned them global recognition in fashion. It also gave denim a modern image in the process.
G-Star Raw SS18
Today the Dutch brand continues to push on and produce a vast array of clothing in their signature military inspired aesthetic.