Pretty Green

Pretty Green, named after a track by ‘The Jam’, was founded in 2009 by Liam Gallagher. The brand is the singer’s straight talking clothing label with his taste evident in their lines, being hugely influenced by the fashion of the late 1960’s and the styles of The Beatles, The Stones and The Kinks. The trademark parkas, polo shirts, t shirts and shirts all feature the brand’s original logo on, with jeans, chinos, shorts and desert boots to complete the look, which all have a certain Gallagher-esque quality.