As part of our new spring/summer stock for 2019, we travelled to the London head offices of Psycho Bunny to talk with their UK Brand Manager, Matt Kay for the latest news from one of our biggest brands. Here’s what he had to say:
Can you give us some background of the brand – Where did it all start?
Matt: Psycho Bunny is a New York-based brand, founded in 2005 by Robert Godley and Robert Goldman. The brand started with focusing on high-quality neckties and accessories. The brand was received incredibly well, the product evokes emotion, starts conversation and promotes a unique mindset and lifestyle – and as a result, Psycho Bunny progressed from making fine accessories to a single classic polo shirt in the finest Peruvian cotton. Today it is a full lifestyle brand.
Can you tell us more about Robert Godley and Robert Goldman, especially their fashion backgrounds?
Matt: Robert Godley is from Kent in the UK and his background is in fine accessories and neckties having worked for Drakes of London and Ralph Lauren as director of neckwear before linking up with Robert Goldman – a third generation tie maker from New York.
How was the iconic logo developed and what does it represent to the brand and your customers?
Matt: The Psycho Bunny logo symbolizes balance in life and represents individuality & adventure. The skull and crossbones combined with the ‘happy go lucky’ bunny represents a rebelliousness and spirit for risk, reward and freedom.
The main line we carry is the iconic polo shirt – Can you give us an insight into the manufacturing process of the garments?
Matt: There is a huge focus on quality. When expanding from neckwear to knitwear, the benchmark was set incredibly high for the finest yarns, fabrics and techniques. All of these things were found in Peru, the core polos and t-shirts are all made from the finest Pima cotton. The Suppliers and factories are part of the Psycho Bunny family and work hard to produce the finest garments. Psycho Bunny is committed to delivering quality and every step of the process is supervised, whether it be the mother of pearl buttons or the 5000 stitch embroidered logo. We lifestyle test the products to ensure they continue to deliver long after purchase.
How do you see Psycho Bunny evolving with the ever-changing trends of the fashion industry?
Matt: Psycho Bunny is dedicated to following its own fashion and will continue to bring new and compelling styles in the finest fibres available. Psycho Bunny follows the mantra of producing traditional items of clothing, figuring out how to improve them and adding the Psycho Bunny edge.
Shop online for the new range from Psycho Bunny today. The latest trends are now available online with Mainline Menswear.