New Balance

The history of New Balance

In 1906, William J. Riley founded the company with an innovative new design that looked good and was comfortable to wear. The company's focus on high-quality products has been a staple ever since, as well as its commitment to creating comfortable shoes for all types of feet.

New Balance strives to be one step ahead in the world of performance footwear by providing cutting edge designs that are not only aesthetically pleasing but also provide maximum support for athletes across all disciplines from professional runners to Olympic gold medalists.

New Balance T shirts and sportswear

The brand's line of sports apparel is used by a diverse range of top athletes and sportspeople, from elite marathon runners to team sports players. The company consistently takes an innovative approach to creating stylish pieces that provide the best possible support for people who push their bodies to the limit.

The original New Balance design is still being made today but has been enhanced with modern technology to create the latest collection of running shoes, trail footwear and training gear.

Sporty and stylish performance footwear

New Balance trainers are also worn by top athletes in a variety of sports, including basketball, football and even boxing. New Balance sneakers are comfortable enough to allow an athlete to perform at their very best but stylish enough for everyday wear.

The company has created running shoes that are both stylish and purposeful. The collection includes trail trainers for tackling difficult terrain, lightweight shoes for people who want to feel like they're floating, and shoes designed to support top athletes during races.

The brand has also released a range of casual trainers that look good in all types of weather and with all types of clothing. These versatile shoes can be worn to work, for shopping or on a casual night out.