adidas Originals – Celebrate Originality with the Trefoil

Written by Andy | 26/07/2010

Adidas Originals


Brand Focus

Adidas is a massive German sportswear and apparel manufacturer which also now owns Reebok, Rockport and golfing range TaylorMade within the Adidas AG group. Adidas is famous for its three stripe design, which was bought from a Finnish company in 1950. Adidas was first started by Adolf Dassler in 1924 and has grown from a small company in Bavaria to a global phenomenon in less than 100 years. Adidas is famous for its sports shoes and clothing and has long standing sponsorship deals within Rugby, Cricket, Golf, Basketball, Athletics and Football. Adidas rivals Puma, Reebok and Nike within the sports apparel and retro fashion world. There is much speculation among forums, blogs and fan groups as to which brand is the global leader.

adidas Originals is the fashion range of the Adidas Empire, with the designs based on heritage and retro fashion, especially between the 1940s and 1980s. The now famous trefoil logo is exclusive to the adidas Originals range as in 1991 Adidas introduced a new three stripe logo, which is today evident across their sports and performance ranges. The “celebrate originality” concept was introduced in 2008 and sits perfectly alongside the casual sportswear and clothing that is adidas Originals. The past few year’s advertising campaigns have seen adidas Originals roll out the big guns, with huge celebrities having key roles in “the Street where Originality lives” television advert. The advert has been seen in various lengths across most channels and features Adidas ambassador David Beckham, Manchester music artists Ian Brown and Noel Gallagher, N-Dubz, Katy Perry, American Basketball power forward Kevin Garnett, Japanese Pianist and composer Ai Otsuka, Snoop Dogg and many many more famous names and faces. The advert was an instant hit attracting nearly 2 millions views (and counting) on You Tube and follows the 2008 success of the adidas Originals “house party” advert, which featured many of the same famous names and faces. Both adverts show that adidas Originals are enjoyed in fun, colourful and vibrant surroundings and is a brand to be worn in celebration. adidas Originals is known for its signature pieces such as Samba, Superstar and Adicolor trainers, Firebird track tops and legendary German footballer Franz Beckenbauer branded clothing. These famous items start the core of every collection with fantastically designed seasonal pieces and styles added to create the fantastic fashionable retro range that can be found on independent retailer Mainline Menswear.
The representation within the range at Mainline Menswear pretty much encompasses everything that adidas Originals stands for – colour, originality and variety. You can easily find anything retro and old skool looking, complete with a modern twist, among the collection that ranges from adidas Originals trainers, to track tops and t shirts right through to new additions adidas Originals watches bags and wallets. adidas Originals is receiving huge publicity in today’s publications with adverts and editorial promoting the Heritage brand in men’s lifestyle magazine FHM, there never has been a better time to relive the 80s, add to your growing collection or break your adidas Originals virginity and Celebrate Originality.

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