How to…Spot differences between Lacoste and Lacoste LIVE

Written by Marc | 17/10/2013



How To


Lacoste Live


At Mainline Menswear we go that extra mile in educating our customers into the brands and designers we sell, we want you to really understand the benefits and enjoy what you buy which is why we want to keep you up to date with all the new lines! Today we will educate you into how to tell the difference between Lacoste and Lacoste LIVE.


Back in 1927 René Lacoste developed what we know as the polo shirt for sporting activities. Lacoste is a well-known and popular French lifestyle brand being famed for its signature polo shirt which is constantly developing into new styles and colours to keep up with the fast pace of modern day society. Lacoste offers sportswear and a range of fashionable clothing lines for the wearer. This brotherhood of the brand developed when Lacoste recognised a need to introduce a heavier dose of youth and innovation in order to appeal to their more vibrant and energetic audience.

Lacoste LIVE

Lacoste LIVE is the newer collection from Lacoste, a ‘label within a label’ as some might say. The LIVE range can be seen as the more contemporary, younger sibling of the Lacoste brand inspired by the street style. Taking classic pieces and shaking them up; adding in splashes of street style, a new infusion of colour, a pinch of attitude and a fresh new mind-set.

Lacoste is renowned for being:

  • Classic
  • Stylish
  • Refined
  • Slick
  • Contemporary


Lacoste LIVE is:

  • Younger
  • More vibrant
  • Energetic
  • Giving a new twist to classics
  • Versatile

No matter which piece of Lacoste attire you purchase you are not only buying into the brand, but you are buying into the history too.



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