adidas Originals are set to launch their latest collaborative project with the ubiquitous music producer Pharrell Williams, the Superstar “Supercolor” collection is set for release on the 27th March, adding to the recent work between the pair on the classic Stan Smith trainer.
Mainline Menswear is one of a limited number of retailers who will be stocking the collection
The ambitious new project sees the cult favourite adidas Superstar– popularized by basketballers in the 80s before finding their feet in street style fashion since them- get reworked into a staggering 50 new colorways, all in block “Crayola” shades.
“Supercolour is a celebration of equality through diversity”- Pharrell.
As if to emphasise his point, the insides of each trainer will be a cartoon diagram of the inner human body, drawing parallels with the message that no matter how different people are on the outside, inside they are all the same.
With precisely 50 different colours on offer, such a project has never been tried before and there is a huge scope for consumer individuality. Whilst you won’t find every one of those colours at Mainline Menswear, you will still have a broad spectrum of choices.
The true ethos and inspiration behind this unique pack is summed up with the words that accompany their official preview video- “A true superstar knows the importance of individuality. You cannot impose a style on a superstar – nor a trend, or a colour.”
Pharrell recently began a collaborative partnership with the German sportswear giant and following this release he will soon be starting work on the scheduled “Tennis” pack with the brand.
The 42-year old singer, songwriter and producer who has multiple talents and interests, including a number of fashion projects and two of his own brands, has been the go-to collaborator for the top brands in recent years and his highly regarded style is bound to give make these classic adidas sneakers one of the most talked about footwear trends of the year.
adidas Supercolor channels the colour pop trend that has made such an impression on fashion of late, and one which is becoming a bit of a Pharrell trademark in itself. The vast array of hues available encourages individuality when it comes to styling, but it is widely accepted that colour pops are most effective when teamed with contrasting dark shades.