The Adidas Deerupt trainer is the latest silhouette in the brand’s iconic and extensive repertoire. Paying homage to previous Adidas styles, the Deerupt is new and fresh, yet undeniably Adidas. In a complex world pursuing streamlined fashion, the Deerupt seeks simplicities and twists them in a disruptive way.
Inspired by the mesh support structure of the Adidas Marathon and New York, the lightweight Deerupt shoes have ultra-flexible uppers with a unique overlapping layer of stretch grid mesh for subtle compression. The webbing extends over the EVA midsole to emphasise the visual geometric nature of the shoes.
The silhouette clearly echoes the understated shape of the Adidas NMD and Pharrell’s Tennis HU. However, the toe down aesthetic of the Deerupt was designed specifically to look good. And, yes, Deerupts look amazing in real life, but it was the rise of low angle shots of trainers on Instagram which inspired the designers. This unique silhouette actively encourages the Deerupt trainers to look good on a screen and in real life. Essentially, Deerupts are made to be seen.
The Deerupts launch with the colourway ‘Solar Bird’, a combination of two iconic colours: Solar Red and Bluebird. Other colours set to be released include Footwear White and Core Black, with the sole often in a contrasting colour.
Instead of conforming to the typical Adidas Three Stripes logo design on the instep and outstep, the Deerupt goes in its own unique direction. The instep features a small printed Adidas logo with an additional logo embossed on the suede effect patch on the reverse of the heel.
Of course, looking good isn’t the only thing the Deerupt trainer is known for. Under the silhouette, the bold colours, and the geometric mesh, there is an Ortholite sockliner. Known for long lasting cushioning, this insole wicks moisture away and allows air to flow for a cool foot. With moulded foam pockets, enjoy the comfort and performance of Ortholite insoles.
Born to disrupt the design DNA of the Brand with the Three Stripes, the Deerupt arrives as a champion, marking the return to bold colours, radical comfort and an unprecedented silhouette. In a way, it is disruptively simple.
Written by Rachel Glass