AW20 With EA7 Emporio Armani

Written by Marc | 21/12/2020

Brand Focus

EA7 Emporio Armani

Milan, October 2020 – For the Autumn/Winter 2020-21 season, EA7 Emporio Armani presents a new collection that combines fabric technology with functional and fashionable design.

The fitness offering is particularly suited for intense activity, thanks to the ergonomic construction of the garments and VIGOR7 technology, which guarantee high performance, absolute freedom of movement and optimal breathability.

Eye-catching black and orange graphics feature on men’s T-shirts, shorts, trousers and accessories, while the women’s collection stands out for its camouflage prints on T-shirts, sweatshirts, tops and leggings.

A new palette of shaded grey, grape leaf and lime punch makes a statement on men’s tennis apparel, made with VENTUS7 fabric technology. Headbands, wristbands, backpacks and duffle bags complete the offer.

With its strong stylistic flair, this season’s 7.0 line offers innovative and fashionable silhouettes for men and a unique wardrobe with fashionable prints and details.

The ski series showcases both technical and après-ski styles, along with a more classic selection and a range that builds on seasonal fashion trends. The line was conceived with wide-ranging use in mind: jackets, while possessing technical and functional elements, are also designed to be worn in the city. All ski clothing is made following a “body-mapping” concept that makes outdoor athletic activities effortless, even at high altitudes.

For men, there are ripstop nylon and softshell pieces complement velour designs. For both men and women, the top-of-the-range ski garments are made with the revolutionary TEXTUM7 technical fabric, which is lightweight, heat-regulating and has water-repellent and breathable properties. Thanks to the hexagonal structure of TEXTUM7, the graphene included in the internal coating of the fabric conducts heat electrically, spreading it over the entire surface of the fabric and the body itself.

Founded in 2004 as the athletic range of Emporio Armani, EA7 has formed its own highly characteristic identity over the years, offering technical and leisure apparel for sports enthusiasts everywhere.

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