G-Star RAW: A Denim Brand Like No Other

Written by Dan | 12/10/2022


Brand Focus

Since its establishment in 1989, G-Star RAW has been on the cutting edge of fashion. The Dutch label is known for its unique designs and high-quality denim. Because of its focus on sustainable production, G-Star RAW is a brand that men can feel good about wearing.

The History of G-Star RAW

Jos van Tilburg founded the company in Amsterdam in 1989. The brand gained notoriety for its innovative approach to design and challenging denim styling. In 1996, G-Star RAW debuted its “Raw Denim” concept, which used raw, untreated denim to create innovative, one-of-a-kind jeans. This commitment to quality has remained a core part of the label’s identity. Its pioneering spirit has defined the brand ever since.

A man wearing a layered G-Star RAW outfit looks away.


G-Star RAW’s Ethos

G-Star RAW is dedicated to quality and committed to sustainable production methods. They’ve set the goal of being carbon neutral by 2030. They are also working to increase the use of organic and recycled materials in their garments. They work closely with international organisations to improve sustainability and working conditions in the apparel industry.

The brand’s philosophy is ‘Just the Product.’ This means that G-Star RAW focuses on creating the best products possible, without any bells or whistles. This commitment to quality has helped G-Star RAW become one of the most respected clothing brands in the world.

Not Just Jeans…

G-Star RAW’s collections are always experimental. The brand always pushes boundaries and embraces new styles. This season, the G-Star RAW Autumn Winter collection features some standout pieces. These include their trademark denim jeans, but also military-inspired shirts, distinctive jackets, hoodies and sweatshirts. The brand also offers a wide range of stylish accessories to complete your look.

G-Star RAW has always been about innovation. From pioneering new silhouettes and washes to sustainable manufacturing, G-Star RAW continually pushes the limits of possibility. The Autumn Winter 2022 collection is now available at Mainline Menswear.


Shop G-Star RAW at Mainline Menswear

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