Strike a Chord: #HUGOYourWay

Written by Dan | 20/10/2023


Brand Focus


#HUGOYourWay this Autumn/Winter season. We’re thrilled to introduce the new HUGO collection that’s got everyone talking, and it’s waiting for you at Mainline Menswear.

HUGO is hitting all the right notes this season, merging the worlds of music and fashion in a symphony of style that’s totally out of this world. This collection is all about youthful vibes, original textures, and innovative styles, all harmonising with HUGO’s trademark design codes and colourways.


A man wearing HUGO clothing posing in front of the camera


Picture this: you’re hitting the street in a stunning black sweatshirt, the iconic red HUGO logo splashed across your chest. You’re turning heads and making statements without saying a word. That’s the power of HUGO.

But don’t stop there. Dive deeper into the collection and discover retro-bold graphics on T-shirts and oversized hoodies, premium shirts in striking designs, and even more in-your-face pieces washed in HUGO red. Talk about standing out from the crowd!


A man dressed in a HUGO jacket and trousers


This season, the brand is playing with an unexpected palette of indigo blue, lavender, and caramel brown, adding depth and dimension to their classic black, white, and red. It’s a whole new level of rawness, realness, and rebellion, and we can’t get enough of it.

If you’re ready to shake things up this season, step right up and #HUGOYourWay. Browse through the collection at Mainline Menswear and discover your new wardrobe staples.

Ready to rock your style? Shop the HUGO A/W 2023 Collection now.

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