Introducing HUGO Blue!

Written by Dan | 25/03/2024


Brand Focus


Introducing two sides of HUGO with more fashion, attitude and denim. Showcasing a diverse array of creative talents, transition with them from a world of red to a world of blue, uncovering a fresh space to explore and experiment with style.

Making its debut this season, HUGO BLUE is the latest addition to the HUGO brand. Centred around denim, discover slouchy printed jersey staples and bold logo details that amplify the effortless vibe of the new line.


Three men wearing HUGO Blue clothes


Meanwhile, HUGO’s new main-line features modern takes on streetwear in soft pastel hues, metallic pieces and statement accessories.


A man with spiky hair wearing a HUGO hoodie and sunglasses



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