Introducing HUGO Blue!

Introducing two sides of HUGO with more fashion, attitude and denim. Showcasing a diverse array of creative talents, transition with them from a world of red to a world of blue, uncovering a fresh space to explore and experiment with style.

Making its debut this season, HUGO BLUE is the latest addition to the HUGO brand. Centred around denim, discover slouchy printed jersey staples and bold logo details that amplify the effortless vibe of the new line.

Meanwhile, HUGO’s new main-line features modern takes on streetwear in soft pastel hues, metallic pieces and statement accessories.