carhartt wip
Carhartt WIP mens designer clothing at Mainline.
The historic American company deviated from its roots in functional and industrial clothing to become an extremely popular brand.
Having been popularised in America, the 90s brand developed its admired US heritage to appeal to an emerging urban culture in Europe, which seemed to value the straightforward and rugged style of Carhartt WIP clothing. Today, it continues to combine fashion with its workwear roots, creating durable and high-quality pieces that are both stylish and functional.
The Carhartt Work In Progress (WIP) brand was founded in 1994 by Edwin Faeh, who was inspired by the classic American Carhartt workwear collection. However, rather than focusing solely on practicality, Faeh saw an opportunity to adapt the designs for a younger, more fashion-conscious audience.
At the time of its launch, urban street style was gaining popularity in Europe and Carhartt WIP quickly became a go-to brand for those seeking a utilitarian yet trendy look. The durability and timeless appeal of the garments made them perfect for everyday wear while still maintaining a cool edge.
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