Superdry

Superdry are a company enjoying an ever growing reputation it would seem, particularly as they are owned by the global SuperGroup plc. The core premise of Superdry and their parent company is simple; combining classic, vintage American styles with modern, Japanese aspects to create a brand which is as individual as it is intriguing. Still, as international as the brand is, as well as the general style principles on which the company is founded, it's beginnings are a little less exotic.

The business itself was originally established by a British designer named Julian Dunkerton under the name of 'Cult Clothing' Back in 1985, in Cheltenham of all places, the Superdry brand was born and though it expanded throughout the 1990s and opened stores in many of the United Kingdom's University towns and cities. The Superdry name itself was not used until 2004 when a further store was opened in Covent Garden and today, the Superdry brand operates internationally. It's certainly easy to see why once you sample some of their stylish wares for yourself.