Belstaff Jackets – From Motorcycles to Movies to Mainline Menswear

Written by Andy | 15/03/2010



Brand Focus

Since 1924 Belstaff Jackets have been at the forefront of British motorcycle clothing, with many enthusiasts selecting the brand as their motorcycle jacket of choice. The Belstaff brand has a huge heritage, much of which is unknown to the general public, however with the designs heavily based on a motorcycle fashion jacket Belstaff will establish itself even more than it already has in the fashion market, and become a key brand on the Mainline Menswear website.
The brand first hit the British motorcycle clothing scene in 1924 when Eli Belovitch and his son in law Harry Grosberg first laid down plans for a jacket that kept a motorcyclist dry and warm. As the jackets developed Belstaff began to use waxed cotton to give their garments a waterproof characteristic, but still allowed the jacket to breathe, something which came in handy with motorcyclists, but also benefits the fashion market today. This has since been redeveloped in the 90s with Belfresh technology being used to enhance the characteristics of the cottons used. The brand then expanded as the inevitable interest took off and Belstaff began creating gloves, goggles, helmets, bags and Belstaff boots. All were created with the specification of keeping a Belstaff jacket wearer warm and dry.

During the 1940s two Belstaff jackets were created, that even today remain the most famous styles and designs of waterproof jackets. The ‘Black Prince Motorcycle Jacket’ and the Belstaff Trialmaster jacket were and still are without a doubt the centerpieces of the entire Belstaff coats collection. The black prince had over 40,000 pieces created annually for 40 years, while the trialmaster has been worn by many generations and has been worn by Sammy Miller, Phil Read and even Ernesto Che Guevara who wore the jacket when crossing Latin America.
Moving forward into the 2000s the Belstaff collection began to take off in the US, with many films and music artists now featuring the jacket with Tom Cruise in Mission Impossible 3, Will Smith in I Am Legend and Leonardo Di Caprio in The Aviator. These films have helped lift the worldwide appeal of the brand, and will ensure that the jacket is in the public eye in films for a long time to come. Another iconic jacket that has also appeared on Mainline Menswear with the rest of the costs collection is the Belstaff Roadmaster jacket. This amazing jacket is one of the main features of the Belstaff jackets collection and features the signature coated wax, and is perfect in the classic black used for alot of the jackets. In the public eye it has been worn by Jay-Z at the MTV European Music Awards in Berlin in 2009, when he performed live alongside U2.


The mens Belstaff jackets collection at Mainline Menswear will be a huge thing for the designer menswear website, with such a strong British brand offering its jackets to the fashion loving visitors. When selecting a Belstaff coat alongside a pair of G Star jeans, Levis or an amazing pair of Hugo Boss jeans you will without a doubt be creating a timeless outfit, which will look as good today, as it did 40 years ago. You really can’t go wrong with a classic such as a trialmaster or a roadmaster jacket, but also the rallymaster with a modern twist of a high-visibility strip on the belt offers Belstaff quality with slightly more branding.

What did you think of this post?


Thumbs up review image


Average review image

Not for me!

Thumbs down review image