Launch of Replay HYPERFLEX Jeans

“Stretch your limits” is a suggestion made by Italian brand Replay, the official partner of FC Barcelona, about the launch of their new HYPERFLEX denim collection which has been launched in October 2014.

“Replay Jeans have changed the rules of denim with the new Hyperflex collection. Created using an innovative process that allows the denim to model and fit to your body without losing comfort and designed using a structure of fabric that ensures the shape is retained wear after wear – allowing you to stretch your limits.”

The main features of Replay Hyperflex are 100% elasticity with an incredible shaping performance and superior comfort. The jeans won’t sag or deform in shape even after considerable wear because they offer complete ease of motion and great shape retention. The Hyperflex jeans are constructed from Lycra which is the core fabric with a middle layer of Poly and an external layer constructed from cotton which is what gives the jeans an authentic denim look. The two top fibres protecting the Lycra ensure that the stretch factor is protected from industrial and domestic washes.

Soon to be online at Mainline Menswear are the Replay Anbass Hyperflex jeans which we have in two different washes – a dark tone with a rich sheen and a medium tone with a yellow dirty tinge and are in a slim fit with a regular waist and slim tapered leg design. A member from Mainline Menswear’s Data Input office, Aimee White, wrote the descriptions for both of these styles of Hyperflex jeans and explains: “at first glance, these jeans don’t look any different but I guess that is the point of them, however during a closer inspection of the jeans, I pulled at the jeans which revealed the elasticity of the fabric. It is not hard to see why these jeans would be a practical and comfortable alternative to original denim jeans.”

The official ad campaign for the Replay Hyperflex jeans involves experts from the worlds of soccer, dance, fashion and gymnastics who all test how far they can ‘stretch’ the limits of the new Hyperflex collection. The advert features the Barcelona first-team players; Neymar Jr, Gerard Pique, Luis Suarez, Andres Iniesta and Ivan Rakitic. All five players perform wonders with the ball whilst wearing the Italian company’s new jeans. Barcelona FC chose Replay Hyperflex jeans as the official casual clothing range for the football first team.

See the official advert featuring F.C Barcelona below:

Look out for Replay HYPERFLEX arriving here at Mainline Menswear soon.