Introducing Casio G Shock

Written by Kimberley | 19/10/2015


Brand Focus

Casio G Shock

Casio Computer Company Ltd is a multinational electrical manufacturer, the products include cameras, calculators, mobile phones, musical instrument and watches. The company is headquartered in Tokyo Japan and was founded in 1946, in 1957 Casio released the worlds very first entirely electrically powered compact calculator.

Casio’s founder Tadao Kashio was an engineering specializing in fabrication technology, his first major product was the yubiwa pipe, a finger ring that would hold a cigarette. This allowed you to smoke the cigarette to the nub and also the wearer’s hands to be left free.

Casio Logo

Casio G-Shock

G-Shock is a brand of watches designed by Casio, the name comes from the watches resistance to shocks such as hard knocks and strong vibrations. They are designed mainly for sports and outdoor activity usage. Nearly all G-Shock watches feature countdown timer, stop watch, water resistance and a light.

The first G-Shock was made in 1983 by a designer working for Casio called Kikuo Ibe. The watch was designed around a triple 10 concept, featuring a 10 year battery life, being able to survive a 10 meter fall onto a hard surface and is water resistant to 10 bar. 200 prototypes were tested by dropping them from three story windows or rooftops. The watches are made shock resistant by their 10 layers protecting the quartz time mechanism another major feature is the rubber outer protecting the stainless steel case the hardened glass and the stainless steel case back, all these aspects make the watch durable and strong.

Since 1983 the line of watches has expanded considerably, in the latest models they feature atomic clock synchronisation and tough solar functionality. The cockpit series of the G-Shock collection is the official timekeeper for Nismo racing. Many of the newer G-Shocks feature metal or (steel or titanium) banding and elaborate analogue timekeeping.

Twice a year Sprint/Summer and Fall/Winter the basic G-Shock models are updated and new limited models are released more frequently throughout the year.

Gshock Orange

Casio Edifice

Edifice is another brand of chronograph watches designed by Casio. These watches range from more basic chronograph watches to more advanced models that feature computerized movements. Many of the Edifice watches feature tough solar, this is Casio’s name for light chargeable batteries. More advance Edifice models are wave ceptors these watches are able to calibrate themselves to get the correct time by receiving time signals from various different government time signals around the world.

The brand of watches also has Bluetooth smart capability, this allows a variety of smartphones to link functions including accurate time adjustment daily alarm setting and access to world time for 300 cities around the world. This watch also features daily alarm functions, countdown timer, aeroplane mode, low battery alert, full automatic calendar, stopwatch function and is water resistant up to 100 metres.


Casio Pro Trek

If you are someone who loves to adventure the Pro Trek is for you, this watch is capable of meeting the demands of you interest. Pro Trek equips you with functions such as solar power operations, an altimeter, a barometer, a digital compass and a thermometer. The combination of innovative technology and the state of the art design makes the Pro Trek the perfect watch for any person who likes physical activity. No matter what awaits you over rough terrain you will be well prepared with a Pro Trek watch.

Casio Protreck 01

Explore more Casio watches now at Mainline Menswear.

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