Covered From All Angles – Behind The Scenes
A new season means a new campaign, and this year one location just didn’t seem enough. We had to make up for 2020 somehow, so four locations, three models and a dodgy weather forecast became the perfect mix for to make things big for AW20.
Our first destination was in throwing distance of Piccadilly train station. I had not one, but two breakfast sandwiches (crazy I know) and was ready to start the day with the first scene, which featured model Tom Walker and a very cool looking car that I was told under no circumstances was I to go near, breakfast sandwich or no.
We then packed up, and drove 20 mins to some (conveniently Mainline blue) shipping containers in which the model Joshua Jason busted out some dance moves; accompanied some camera trickery to achieve those special effects that you see in the video. Meanwhile I had my third sandwich.
The last sandwich/shoot location was Mancunian bridge in Manchester. The slick skyline was perfect for showcasing Emporio Armani’s sleep AW20 collection.
What did you think of this post?
Not for me!