Covered From All Angles – Behind The Scenes

Written by Marc | 04/11/2020



A new season means a new campaign, and this year one location just didn’t seem enough. We had to make up for 2020 somehow, so four locations, three models and a dodgy weather forecast became the perfect mix for to make things big for AW20.

Our first destination was in throwing distance of Piccadilly train station. I had not one, but two breakfast sandwiches (crazy I know) and was ready to start the day with the first scene, which featured model Tom Walker and a very cool looking car that I was told under no circumstances was I to go near, breakfast sandwich or no.

We then packed up, and drove 20 mins to some (conveniently Mainline blue) shipping containers in which the model Joshua Jason busted out some dance moves; accompanied some camera trickery to achieve those special effects that you see in the video. Meanwhile I had my third sandwich.

The last sandwich/shoot location was Mancunian bridge in Manchester. The slick skyline was perfect for showcasing Emporio Armani’s sleep AW20 collection.

Shop the Covered From All Angles edit here and check out our latest video.

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