Classic With A Twist: Paul Smith

Written by Dan | 08/11/2022


Brand Focus

Paul Smith

When it comes to British style, there are few brands more iconic than Paul Smith. With a rich history dating back over five decades to the 1970s, Sir Paul Smith, its eponymous designer, has been at the forefront of British fashion for decades, combining traditional tailoring with a contemporary and quirky viewpoint that has won the brand legions of fans around the globe.

Mainline Menswear has the pleasure of counting Paul Smith amongst our ever-growing roster of luxury brands, and we couldn’t be more excited to showcase this timeless label. Here,we’ll be taking a look at the history of Paul Smith and exploring its unique ethos.


A man dressed in white Paul Smith sitting on a sofa


The History of Paul Smith

Sir Paul Smith first burst onto the scene in the 1970s with a small shop in Nottingham, the designer’s hometown. Inspired by shifting subcultures sweeping Britain at the time, Smith set out to create something timeless. A look that would appeal to style-conscious young men up and down the country.

After quickly gaining a cult following among London’s fashionable set, Paul Smith debuted his first menswear collection in 1976 in Paris, quickly establishing himself as one of Britain’s most exciting new talents and showcasing his knack for tailoring.

In the decades that followed, Paul Smith would go on to expand around the world, opening flagship stores across six continents and in cities as far-flung as New York, Tokyo, and Paris. Today, Paul Smith remains independent and is widely regarded as one of Britain’s most successful designers, with an international reputation for quality and excellence.


The Paul Smith Ethos

At its core, PS Paul Smith is a very British brand. Throughout his career, Sir Paul Smith has remained true to his roots, infusing his designs with a distinctly British sensibility that has won him a loyal following both at home and abroad. With countless design hallmarks under his belt – such as the instantly recognisable Signature Stripe or Zebra motif – the designer has also earned himself a place in style’s history books.

Never one to rest on his laurels, Paul Smith has begun to experiment with new silhouettes and materials, incorporating elements of Japanese design (one of his favourite places to visit) into his collections and adding more comfortable and casual loungewear pieces that retain the classic Paul Smith twist.

This combination of tradition and innovation – a respect for heritage as well as an appreciation of the new – has made PS Paul Smith one of the most popular menswear brands on the planet. Appealing to style-minded men of all ages who are looking for something a little bit different from their wardrobe. Whether you’re after a off-duty tee for the weekend, a sharp shirt for work or a pair of stylish trainers you can wear everywhere, Paul Smith always has you covered.

In short, if you’re looking for classic pieces with a modern twist, look no further. With over 50 years of experience in the industry, this British brand is renowned for its quality and craftsmanship.

Mainline Menswear is proud to stock an extensive range of PS Paul Smith clothing, shoes and accessories, so you can easily add a touch of luxury to your wardrobe.


Shop PS Paul Smith at Mainline Menswear

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