Introducing Superdry

Written by Dan | 30/09/2022


Brand Focus

Authentic craftmanship, boldly creative, and effortlessly stylish – Superdry is all about quality wardrobe staples that stand the test of time.


Picture this: an authentic blend of vintage Americana, artistic influences from Japan and a nod to London’s thrift shops of yesteryear. That’s Superdry’s style DNA. Versatile. Inspired. Unique. Cultivated fashion built on the love of provenance and respect for the maker.

Think contemporary twists on classic silhouettes, artisanal design and a striking sense of individuality. Expect quality wardrobe staples that you’ll reach for time and time again.

A man in casual Superdry clothes stands in front of graffiti.

For almost two decades, Superdry has been a symbol of iconic style and heritage fashion. Since its humble beginnings in Cheltenham, the brand has quickly become a global figurehead for fashion. Operating through 740 Superdry branded stores in 61 different countries, it’s more than a clothing brand. It’s a celebration of culture and self-expression. It’s individuality and innovation. Every piece is designed to last, with eye-catching details guaranteed to make a style statement.

Explore the new Superdry AW22 collection, now available at Mainline Menswear. Whether you’re on the hunt for strong style with unrivalled performance, classic sportswear or a sophisticated capsule wardrobe, it’s easy to uncover your unique style with Superdry.

Choose between four labels, each with their own distinct look and feel, designed to elevate your style: Original & Vintage, Studios, CODE, Superdry X and Performance Sport. Discover iconic outwear, like our jackets and coats, to trustworthy staples, including denim and everyday tees. This, plus a variety of casual wear beanies, designed for warmth and standout style – the perfect cold-weather accessory to complete your winter wardrobe. Transitional dressing has never been easier.

Superdry: statement style that’s inherently personal and intrinsically you. Get ready for the coming season and shop the collection today.

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