The Varsity Jacket Revival

Written by Dan | 02/02/2024


Get The Look

We’re diving into a bit of fashion history today, and trust us, it’s not as dull as it sounds. We’re talking about the iconic Varsity style jacket. That’s right, the quintessential emblem of American college life that’s seen a major revival in men’s fashion.

A Brief History

The Varsity jacket, also known as the Letterman jacket, is firmly planted in the Ivy League heritage. It all started back in the 1860s at Harvard University when the baseball team began sewing a large ‘H’ on their woollen jackets. This was to distinguish the first-string players who had earned their spot on the team. But it wasn’t just about sport; it quickly became a symbol of prestige and accomplishment, and thus, a piece of history was born.

Billionaire Boys Club Varsity Jacket

The Evolution

The Varsity jacket continued to gain popularity in the early 1900s and by the 1930s, it had become an essential part of high school and college culture. It wasn’t just reserved for athletes anymore; anyone could wear a Varsity jacket as long as they earned a letter or emblem representing their team or organization. This trend continued well into the 1950s and 60s, with iconic figures like James Dean and Elvis Presley sporting Varsity jackets in their rebellious fashion.

The Decline

As with any trend, the popularity of the Varsity jacket eventually dwindled. By the late 1980s, it was no longer seen as a fashionable item but rather associated with nerdy jocks and outdated styles. It seemed that the Varsity jacket had met its end, but as we all know, fashion trends have a way of making a comeback.

The Revival

In recent years, the Varsity jacket has made a major comeback in men’s fashion. Thanks to brands like Billionaire Boys Club, HUGO and True Religion incorporating it into their collections, the Varsity jacket has shed its nerdy stereotypes and become a must-have item.

It’s been given a modern twist with luxurious materials and bold designs, making it suitable for every occasion – from casual outings to red-carpet events. So-called “Letterman Jackets” are back on the scene in a big way!

Varsity jacket reverse image

Varsity Jackets Today

Fast forward to today, and the Varsity jacket is no longer confined to the halls of academia or the sports field. It’s a versatile piece that has found its way into the wardrobes of fashion-conscious men worldwide.

Here at Mainline Menswear, we have an impressive selection of Varsity jackets that will make you feel like you’ve just stepped off the campus, even if your school days are long behind you. From classic styles to more fashion-forward designs, The Letterman jacket trend is under full steam!

How to Style a Varsity Jacket Outfit

If you’re wondering how to incorporate the Varsity jacket into your wardrobe, fear not. The options are endless! For a casual yet stylish combo, pair it with jeans or cargo pants and a t-shirt, sweatshirt or hoodie.

Or, for a more elevated ensemble, layer it over a button-up shirt with chinos and dress shoes. If you’re feeling bold, mix patterns and textures by pairing the jacket with a printed shirt or sweatshirt. And don’t be afraid to experiment with different colour combinations – there are no rules when it comes to styling Varsity jackets.

True Religion Playboy Jacket

Varsity Jacket Outfit Ideas

The beauty of the Varsity jacket lies in its adaptability. Pair it with a simple white tee and your favourite black jeans for a casual day out. Throw on a baseball cap for an extra edge and that ultimate preppy finishing touch.

Or team it up with a button-down shirt and chinos for a more polished look. Want to take it up a notch? Perfect for layering over a thin sweater and pairing with tailored trousers for a smart-casual ensemble that works for office days and date nights. The possibilities are truly endless with the Varsity jacket.

The Varsity Jacket in Pop Culture

The revival of the Varsity jacket isn’t just limited to the fashion world. It has also made its way into popular culture. From TV shows to musical artists like Kanye West and Jay-Z, the Varsity jacket has become a staple in mainstream media. It’s no longer just associated with sports teams and academic achievements; it’s now a statement piece that adds a touch of nostalgia and coolness to any outfit.

The Preppy College Look

The Varsity jacket is a key player in the preppy college look. It’s all about the balance of casual and classy, with a touch of old-school charm. Think striped ties, khaki pants, boat shoes – and of course, the Varsity jacket. It’s a nostalgic nod to simpler times but with a modern twist. So why not channel your inner collegiate self with an outfit that’s both stylish and sophisticated?


True Religion Varsity Jacket

Practical Appeal & Style Elements

Beyond its stylish appeal, this coat is also practical. Its warm wool body and leather sleeves make it perfect for the cooler months. Plus, the ribbed cuffs and collar add an extra layer of warmth. And let’s not forget the style elements – the bold lettering, the contrasting colours, the patches – they all come together to create a jacket that’s as unique as you are.

So whether you’re a college athlete, a fashion enthusiast, or simply someone looking to add a touch of nostalgia to your wardrobe, this style is here to stay. With its rich history and timeless style, it’s no wonder that this iconic piece has stood the test of time. It’s made a triumphant comeback in men’s fashion.


Moose Knuckles Jacket

Your Turn

Are you ready to join the club? It’s high time you added this timeless piece to your wardrobe. Check out our collection at Mainline Menswear, and find your perfect fit today.

Remember, fashion isn’t just about trends; it’s about expressing who you are. And what better way to do that than with a Varsity jacket?

So go on, take a browse through our selection. Bring a piece of that preppy college look into your everyday style.


Join the Varsity Jacket Revival with Mainline Menswear!





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