Mainline Menswear Winter Shoot – Behind the Scenes

Written by Marc | 14/11/2018




Six models. Six locations. Two days. This year we’re taking you behind the scenes on our biggest photo shoot yet.

Using our favourite stock, our six models represented various fashion styles; From Terrace style to a Young Professional. This was a great way to showcase the wide range of brands we have on offer; no matter what your style, we’ve got you covered.

Man in blue puffer jacket holding smoke bombs

Our winter shoot took us to some hidden treasures in London. From shooting on the rooftop of the Truman Brewery to the Pergola in Hampstead Heath, to a Members Only Club in East London. We certainly had a contrast in locations; our personal favourite had to be the Kings Head where we shot for the Stylish Gentlemen.

a colourful bar with a blue fireplace

This shoot was our most ambitious to date, so we hired in some extra help to have a great team working with us. Matthew Comer was one of our photographers, who we cannot wait to work with again.

Photographer taking a photo lying down

Smoke bombs/machines and a purpose-built camera rig were used to capture the video footage for our TV ad, this was a unique experience for our team and concluded with some fantastic footage.

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