Levis: American classics with a twist

Written by Dan | 17/11/2021


Brand Focus


In 1853, a German-born immigrant named Levi Strauss founded what would become one of the most iconic denim brands in history. Today, Levi’s is available in over 100 countries across the world. The brand has an expansive line that includes everything from jeans to denim jackets. The company’s Autumn Winter 2021 collection was recently unveiled at Mainline Menswear and it features some really exciting new styles!

Durable denim designs

Levi’s denim is an iconic fashion staple with products that are both functional and stylish. It all began when Strauss moved to San Francisco in 1853 and began supplying gold miners with sturdy overalls. These pants were based on the denim work pants worn by European miners but designed to be more durable than the thin cotton fabrics they were constructed from. This was necessary when they were in the California hills.

The brand’s most iconic product, Levi’s classic 501 button fly jeans, has been a wardrobe favourite since 1873.  Strauss and his business partner Jacob Davis received a patent for their creation. Levi’s have been worn by generations of celebrities from Marlon Brando to Brad Pitt and modern-day style icons such as Kanye and Jay-Z.

As a result of this enduring legacy based on quality and durability, Levi’s garments can be found in wardrobes around the world. With so much variety it can be hard to know where to start but Mainline Menswear have some great ideas for building your perfect Levi’s wardrobe!

A man wearing Levi's jeans and a denim jacket stands thoughtfully


The most popular styles

Both men and women are familiar with the most iconic styles of Levi’s jeans including the 501, 511 and the 512. These include the popular high rise skinny jeans that feature a slim or tapered leg. The original 501s were created with extra room in the hips and thighs to accommodate American miners. Later versions became slimmer fitting when more people adopted an active lifestyle.

The 511 is a newer style that has been popular with petite fashionistas since it was launched in the 1990s. It is designed to be worn low on the hips with a tapered leg that works perfectly for slim figures. The 512 is another popular style with added stretch, which makes it super comfortable and more relaxed.

So much more than just jeans

Levi’s may be world-renowned for its jeans but the brand offers a wide range of clothing and accessories. As well as classic denim pieces such as jeans and shorts, they also have a great selection of shirts, knitwear jumpers, jackets and coats. The Autumn Winter 2021 collection features some glamorous new looks including colour block and shearling styles. There are also some awesome new arrivals in the denim and casualwear departments!

A man wearing a cream Levi's jumper and hat


New season, new looks

Levi’s jeans have never been more stylish or versatile than they are today. The brand creates vintage-inspired designs that are loved by style-conscious customers of all ages. So if you’re looking to update your wardrobe for autumn and winter, check out the new Levi’s collection at Mainline Menswear.

Shop the Autumn Winter Collection from Levi’s at Mainline Menswear

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